Blog 8

I thought the video gave us a very interesting look at the challenges that those of us that are going into the industry can look forward to facing. Although Time Square is an exaggerated look at the clutter that the advertising industry is creating, it still does serve as a great example of clutter that is out of control.

I thought the part that explored the fact that consumers are looking for an identity in a brand was very interesting. It surprised me that when this all started with Saturn, it was the Saturn owners that started it. But Saturn was still smart enough to see it and take advantage of it. This kind of reminds me of skate and surf brands in California. You never see regular commercials for these brands, but they are still well know because pros are paid to wear them. And of course, kids want to be like the pros, so they buy them. And if you are seen wearing these clothes and shoes, you are seen as part of the skating community.

The common elements in the video was the trend of going after consumers emotions. My example about skaters goes after the desire to be accepted. One of the keys to making a good advertising campain is to target a major emotion in the target demographic and then exploit it.

It is really hard to see how far advertising will go. The current trend of trying to break into and become part of pop culture seems to be the most effective technique. I think that this trend will stick around for a long time until someone thinks of the next big thing.

test 2 questions

Chapter 4

Which of the following is not a lifestyle based on psychographic segmentation

- Thinkers
-Strivers
-Makers
-Educators


Chapter 5

In big advertising accounts, the majority of the budget is spent one

-Buying Media Time
-Production Costs
-Payroll
-Royalties


Chapter 6

Which of the following is not a common advertising appeal
-fear
-sex
-emotions
-comfort



Chapter 7

Which of the following is not a strategy to send a cognative message

-Generic
-Hyperbole
-Comparative
-Action Inducing