Chapter 4
Which of the following is not a lifestyle based on psychographic segmentation
- Thinkers
-Strivers
-Makers
-Educators
Chapter 5
In big advertising accounts, the majority of the budget is spent one
-Buying Media Time
-Production Costs
-Payroll
-Royalties
Chapter 6
Which of the following is not a common advertising appeal
-fear
-sex
-emotions
-comfort
Chapter 7
Which of the following is not a strategy to send a cognative message
-Generic
-Hyperbole
-Comparative
-Action Inducing
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