Blog 10

The store I chose to go into was Hot Topic. I felt a bit out of place as soon as I went in because this store caters mostly to younger high school kids that are into metal music and like to dress in all black. I, of course, walked in with blue jeans and a cubs shirt on. The employees were dressed in alot of black, and one had a mohawk and a lip ring. Although normal people may be put off my this, I am sure that the targeted market finds more comfort in dealing with employees like this than they would shippin in an Old Navy.