Test Questions

Chapter 8

CPM stands for:
-cost per million
-cost per thousand
-cost per hundred
-cost per media outlet

What kind of media keeps people the most attentive

-Word of mouth
-Mass Media
-Online
-Direct Marketing

9


__________is Popular with manufacturers because retailer performs a function in order
to receive the allowance

-Cooperative Merchandise agreement
-Producing Plant allowance
-Back Haul Allowance

10

The redemption rate for rebates is______
-30%
-50%
-20%
-80%